RESUME

Summary

  • 20+ years building successful products with companies at all stages: startup to IPO to international expansion
  • 20+ years collecting and analyzing a full range of qualitative and quantitative attitudinal, behavioral and performance data
  • 10+ years mentoring and 2.5 years management experience of design and marketing teams
  • Deep understanding of human needs and behaviors informed by thousands of interviews
  • Opinionated leader on product strategy and design choices, backed by research and experience
  • Talented communicating with all team members: from engineering to marketing, from product to design
  • Tenacious about finding answers and quickly giving strong data-driven direction

    Experience

    Self-Employed and Traveling
    November 2014–Present

    • Pursuing life-long dream of traveling the world
    • Developing new ways of seeing through photography

    User Experience Principal
    Trove
    July 2010–October 2014

    • Developed product strategy and user experience of social news app as a key senior team member  
    • Led definition of brand and marketing
    • Led analysis of qualitative and quantitative UX data to inform product decisions
    • Stood foursquare as voice of the user from product definition through development, release, and evolution

    Director of User Experience
    iCurrent
    March 2008–July 2010

    • Designed UX of startup social news app sold to The Washington Post
    • Led all market research
    • Worked with agile engineering team to continually iterate on improvements tapping the full stack

    Senior User Experience Analyst
    Ask
    February 2004–February 2008

    • Led UX research for this publicly-traded international search property with 100 million global monthly users
    • Led market research for a 9-month brand refresh in the U.S. and U.K.
    • Projected accurate post-rebrand market share gains to CEO level

    Creative Group Director
    Ask
    June 2001–January 2004

    • Led team of 5 designers and artists developing multiple consumer products including web search, image search, and shopping

    Senior Product Manager
    Ask
    June 1999–May 2001

    • Led team of 10 conceiving, developing, and launching a personalized news product
    • Helped lead team from startup through IPO to maturing as a publicly-traded company

    Owner (Partner)
    Jack of All Trades
    September 1994–May 1999

    • Started business partnership, creating sites and apps for consumer startups, venture capital firms, universities, film festivals, and entertainers
    • Awarded one of 5 Oracle Innovation for Education grants in competition with 300+ design firms
    • Created the first version of Ask Jeeves and produced much of the online and print advertising for the company until its IPO
    • Designed and developed the Stanford Graduate School of Business's websites